— Shopify Design Studio

Pick your path.

Let's find the right fit for where you are right now. Three ways to work with us, all built on strategy first.

Book a Discovery Call→
— As Heard On
Page Builder Summit as seen as logo introvertpreneur summit as seen as logo
— Three ways to work with us

Strategy at the centre of every path.

01 / CUSTOM

"My Shopify store needs a complete rebuild. I want everything done properly, with strategy at the centre of every decision."

Custom Shopify Site

From US$10,000
Tell Me About the Custom Build→

Full strategy, custom design, conversion architecture, and SEO foundations. Nothing templated. Everything built around your brand, your products, and the conscious craft brand buyers you want to attract.

  • Discovery and strategy session: your vision becomes a clear roadmap, scope, and conversion plan before any design decision is made.
  • Dedicated client portal with design reviews: know exactly what to prepare and when, so the build stays on track.
  • Full custom design and Shopify build: every shop page, product setup, section boosters, and on-site SEO and AI answer engine optimisation built in.
  • Recorded walkthrough and extended post-launch support: understand your store and get help settling in after launch.
02 / SPRINT

"My Shopify store needs a complete rebuild, but I cannot wait months for it. I want quality without the long timeline."

Shopify Sprint

US$3,600 · or 3 × US$1,200 · 2 weeks
Explore the Sprint→

A focused, fast-turnaround Shopify build that does not cut corners. Strategy included. Scope defined upfront. A refined, conversion-ready store for your conscious craft brand, fast.

  • Pre-sprint strategy call and copywriting guide: your goals become a clear brief with agreed priorities before build day.
  • Guidance videos, checklist and client portal: know exactly what to send and where, so build time goes straight into your store.
  • Complete Shopify build: all shop pages, up to five products uploaded and categorised, section boosters, and on-site SEO and AI answer engine optimisation.
  • Video tutorial library and two weeks of support: understand your store and ask follow-up questions after handover.
03 / VIP DAY

"My Shopify store already exists. I need targeted improvements, and I need them executed properly."

Shopify VIP Day

US$1,000
Book a VIP Day→

One focused day. A clearly defined scope. A specific outcome you can see by end of day. The fastest way to make meaningful progress on your existing Shopify store.

  • Pre-day planning call: your wishlist becomes a realistic priority list, agreed before the day begins.
  • Guidance videos, checklist and client portal: know exactly what to send and how to prepare.
  • Eight hours of focused implementation: two four-hour blocks for most clients, on the agreed priorities.
  • Recorded walkthrough and seven days of support: understand what changed and ask follow-up questions.
— Extend your project

Add-ons.

Can be included with any new build or VIP Day at the time of booking.

Product photo coming soon

Add-on: Product Uploads

Already on Shopify but not fully stocked? This add-on uploads and properly categorises an additional five products within your existing collections structure.

$150.00
Preview coming soon

Add-on: Shoppable Blog Posts

Two fully custom-designed page templates, a blog hosting page and a post layout, built to embed product blocks, collection highlights, and newsletter forms directly within your content.

$350.00
Preview coming soon

Add-on: Email Automations

Three strategic Klaviyo workflows, welcome sequences, abandoned checkout flows, or other key touchpoints, plus a custom on-brand pop-up. Every email written and timed for conversion.

$650.00
Preview coming soon

Add-on: SEO:AIO Boost

Keyword research for four to five targeted search terms, with full optimisation across up to ten pages including your collection and product pages. Titles, meta descriptions, headers, and alt tags included.

$450.00
Hi, I'm Anchen.
20+ yearsin web
— Meet the studio

You don't need more tweaks. You need strategy.

I'm the Shopify strategist, developer, and founder behind Simply Digital Shops.

With more than 20 years in web development, I've worked with enough brands to understand what separates a store that looks good from one that actually converts. The answer is rarely the theme. It's the thinking behind it.

I built this studio because conscious craft brands deserve a Shopify design studio who understands both sides: the refined aesthetic that attracts the right buyers, and the strategic structure that converts them. I lead the strategy, Shopify development, and client relationship on every project, working with a specialist design collaborative on the visual execution. You will always deal directly with me.

Get to Know Me→
— Years of consistent results
"After many years of consistent results, I trust Anchen's responses and her input on what is needed to get my business' sites to rank, perform well with SEO, and have strong performance."

— Yolandi Jacobsz, Loci Photography + KittyKink Apparel

— Free interactive tool

The Shopify Homepage Scorecard.

Ten quick questions. One personalised score. Your single highest-impact fix for turning more homepage visitors into buyers.

Get My Scorecard →

Takes about 3 minutes.

Simplify · Beautify · Amplify
— Frequently asked questions

Everything you're wondering.

What is Simply Digital Shops?+
Simply Digital Shops is a Shopify design studio specialising in refined, conversion-ready stores for conscious craft brands. This includes sustainable fashion labels, luxury organic candle brands, handmade crystal jewellery makers, and other premium, values-driven product businesses. Simply Digital Shops was founded by Anchen le Roux, a web developer and Shopify strategist with more than 20 years of experience in web development and digital strategy.
What types of brands does Simply Digital Shops work with?+
Simply Digital Shops works with conscious craft brands: sustainable capsule clothing labels, luxury soy candle companies, artisanal handmade jewellery brands, organic skincare businesses, and other premium product brands that care about both aesthetics and ethics. Ideal clients are already selling on Shopify and ready to invest in a store that reflects the true level of their brand.
How long does it take to build a Shopify store with Simply Digital Shops?+
The Shopify Sprint is delivered in 2 weeks. The Custom Shopify Site timeline varies depending on project scope. A Shopify VIP Day is completed within a single business day. All projects begin with a strategy phase before any design work starts.
What is the Shopify Sprint?+
The Shopify Sprint is a focused, fast-turnaround Shopify store build offered by Simply Digital Shops. It includes upfront strategy, custom design, and a full conversion-ready build, delivered in 2 weeks. It is designed for conscious craft brands that need a quality Shopify store without a months-long timeline. The Shopify Sprint starts from US$3,600, with a payment plan of 3 x US$1,200 available.
What is the Simplify, Beautify, Amplify framework?+
Simplify, Beautify, Amplify is the Simply Digital Shops project framework. Simplify covers strategy and structure before any design decisions are made, including offer flow, customer journey, and conversion foundations. Beautify is the design and build phase, creating a refined Shopify store that reflects the brand's true level. Amplify covers SEO foundations and conversion optimisation so the store is built to grow from day one.
How much does a Shopify store design cost with Simply Digital Shops?+
Shopify VIP Days are a flat US$1,000. The Shopify Sprint starts from US$3,600 (or 3 x US$1,200 on a payment plan). Custom Shopify Sites start from US$10,000. All projects include a strategy component as part of the process, not as an add-on.
What is a Shopify VIP Day?+
A Shopify VIP Day is a single day of focused Shopify work with Simply Digital Shops. The scope is defined before the day begins, and the client receives a specific, tangible outcome by end of day. It suits conscious craft brand owners who have an existing Shopify store and need targeted improvements, fixes, or refinements executed properly. Shopify VIP Days are a flat US$1,000.
Does Simply Digital Shops work with sustainable fashion brands?+
Yes. Simply Digital Shops specialises in working with sustainable, handcrafted, and premium product brands, including sustainable capsule clothing labels, organic textile brands, and eco-conscious fashion businesses. These brands are typically already established on Shopify and looking for a store that reflects both their aesthetic standard and their values.
— Ready when you are

Let's find the path that's right for you.

Book a discovery call and let's talk about where your store is now, and where it needs to be.

Book a Discovery Call→ Explore the Sprint