Shopify Design Studio, Tauranga New Zealand

Powerful Shopify stores for conscious craft brands

Designed to stand out. Built to convert.

Simply Digital Shops is the Shopify design studio for sustainable, handcrafted, brands with a quiet luxury feel. No drawn-out timelines. No guesswork. Just a done-for-you Shopify store that finally reflects your level, delivered in 2-3 weeks, not months.

Book a Discovery Call→
— As Seen On
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Let's find the right fit for where you are right now.

01 / SIGNATURE

"My Shopify store needs a complete rebuild. I want everything done properly, with strategy at the centre of every decision."

Custom Shopify Site

From US$10,000

Full strategy, custom design, conversion architecture, and SEO foundations. Nothing templated. Everything built around your brand, your products, and the conscious luxury buyers you want to attract.

Tell Me About the Custom Build→
02 / SPRINT

"My Shopify store needs a complete rebuild, but I cannot wait months for it. I want quality without the long timeline."

Shopify Sprint

US$3,600 · or 3 × US$1,200 · 2 week sprint

A focused, fast-turnaround Shopify build that does not cut corners. Strategy included. Scope defined upfront. A refined, conversion-ready store for your conscious luxury brand, fast.

Explore the Sprint→
03 / VIP DAY

"My Shopify store already exists. I need targeted improvements, and I need them executed properly."

Shopify VIP Day

US$1,000 · 1 day

One focused day. A clearly defined scope. A specific outcome you can see by end of day. The fastest way to make meaningful progress on your existing Shopify store.

Book a VIP Day→
Hi, I'm Anchen.
20+ yearsin web
Meet your Founder

You don't need more tweaks. You need strategy.

I'm the Shopify designer and strategist behind Simply Digital Shops.

With more than 20 years in web development, I've worked with enough brands to understand what separates a store that looks good from one that actually converts. The answer is rarely the theme. It's the thinking behind it.

I built this studio because conscious luxury brands deserve a Shopify designer who understands both sides: the refined aesthetic that attracts premium buyers, and the strategic structure that converts them. If you've been making sales despite your website, not because of it, that changes here.

— Anchen
Get to Know Me→
— Years of consistent results
"After many years of consistent results, I trust Anchen's responses and her input on what is needed to get my business' sites to rank, perform well with SEO, and have strong performance."

— Yolandi Jacobsz, Loci Photography + KittyKink Apparel

— Free interactive tool

The Shopify Homepage Scorecard.

Ten quick questions. One personalised score. Your single highest-impact fix for turning more homepage visitors into buyers.

Get My Scorecard →

Takes about 3 minutes.

Simply Digital Shops
— Frequently asked questions

Everything you're wondering.

What is Simply Digital Shops?+
Simply Digital Shops is a Shopify design studio specialising in refined, conversion-ready stores for conscious luxury brands. This includes sustainable fashion labels, luxury organic candle brands, handmade crystal jewellery makers, digital product brands, and other premium, values-driven product businesses. Simply Digital Shops was founded by Anchen le Roux, a web developer and Shopify strategist with more than 20 years of experience in web development and digital strategy.
What types of brands does Simply Digital Shops work with?+
Simply Digital Shops works with conscious luxury product brands: sustainable capsule clothing labels, luxury soy candle companies, artisanal handmade jewellery brands, organic skincare businesses, digital product brands, and other premium product brands that care about both aesthetics and ethics. Ideal clients are already selling on Shopify and ready to invest in a store that reflects the true level of their brand.
How long does it take to build a Shopify store with Simply Digital Shops?+
The Shopify Sprint is delivered in 2–3 weeks. The Custom Shopify Site timeline varies depending on project scope. A Shopify VIP Day is completed within a single business day. All projects begin with a strategy phase before any design work starts.
What is the Shopify Sprint?+
The Shopify Sprint is a focused, fast-turnaround Shopify store build offered by Simply Digital Shops. It includes upfront strategy, custom design, and a full conversion-ready build, delivered in 2–3 weeks. It is designed for conscious luxury brands that need a quality Shopify store without a months-long timeline. It's especially well suited to new stores, or to store migrations from platforms like Etsy, WooCommerce, GoHighLevel, or Stan Store. The Shopify Sprint starts from US$3,600, with a payment plan of 3 x US$1,200 available.
What is the Simplify, Beautify, Amplify framework?+
Simplify, Beautify, Amplify is the Simply Digital Shops project framework. Simplify covers strategy and structure before any design decisions are made, including offer flow, customer journey, and conversion foundations. Beautify is the design and build phase, creating a refined Shopify store that reflects the brand's true level. Amplify covers SEO foundations and conversion optimisation so the store is built to grow from day one.
How much does a Shopify store design cost with Simply Digital Shops?+
Shopify VIP Days are a flat US$1,000. The Shopify Sprint starts from US$3,600 (or 3 x US$1,200 on a payment plan). Custom Shopify Sites start from US$10,000. All projects include a strategy component as part of the process, not as an add-on.
What is a Shopify VIP Day?+
A Shopify VIP Day is a single day of focused Shopify work with Simply Digital Shops. The scope is defined before the day begins, and the client receives a specific, tangible outcome by end of day. It suits conscious luxury brand owners who have an existing Shopify store and need targeted improvements, fixes, or refinements executed properly. Shopify VIP Days are a flat US$1,000.
Does Simply Digital Shops work with sustainable fashion brands?+
Yes. Simply Digital Shops specialises in working with sustainable, handcrafted, and premium product brands, including sustainable capsule clothing labels, organic textile brands, and eco-conscious fashion businesses. These brands are typically already established on Shopify and looking for a store that reflects both their aesthetic standard and their values.
Do you work with digital product brands?+
Yes. Digital product owners make up a large part of my audience, and it's an area I have deep experience in. Whether you're selling templates, digital downloads, courses, or memberships through Shopify, I can help you build a store that reflects the value of what you're selling and turns browsers into buyers.